37 Best-Selling Digital Products To Sell On Etsy (Updated 2024)
Just starting off your Etsy shop and looking for products to sell? Or maybe you’ve had your Etsy shop for a while, but you’re struggling to find out what clicks for your audience.
Trust me, I get it. It’s not fun putting in so much time and energy to create products only for you to hear crickets.
Here’s a bit of my backstory selling digital products on Etsy. I’ve had my Etsy shop for a little over a year now and am about to hit $20k in revenue.
I’m also in a very small niche, so I hope that can encourage you that if you find the right product to sell, you can sell BIG.
If I can do it, you can, too. That’s why I’m so passionate about helping Etsy sellers who are beginners or are struggling to find a niche.
In this post, I’ll share the 37 top selling digital products on Etsy to sell that will guarantee to make you sales.
I’ve done a lot of market researching and have found these products to be best-selling among shoppers and buyers.
So keep reading on because you don’t want to miss out!
What are digital products?
Digital products are basically any form of digital items that are not physically shipped out. Digital products can range from digital workbooks, templates, or printable wall art.
They are often digital downloads which allow you to print them on your computer, laptop, etc. That’s why I love creating digital products because they are super accessible and easy to use!
How to sell digital products on Etsy?
Selling digital goodies on Etsy can be a creative way to make some extra cash! Start by cooking up your awesome digital products – think printables, art, or patterns.
Make sure they’re top-notch. Then, sort out your digital files, keep them in formats like PDF, JPEG, or PNG, and maybe bundle them in ZIP files for easy downloading.
Time to set up shop! If you haven’t got one already, open an Etsy seller account, and jazz it up with a cool shop name, a profile pic, and cover photo that shows off your vibe. Now, it’s listing time!
Create your product listings with catchy titles, juicy descriptions, some snazzy pics, and of course, set your prices. Make it clear that it’s a digital download.
If you want to learn more about how to sell digital downloads on Etsy, check out this post!
How much can you make selling digital products on Etsy?
Honestly, I think it varies on what type of products a person sells and what the user is looking for. For example, Goodnotes and Notability digital planners are super popular on Etsy.
I’ve seen Etsy stores sell them for $15-20 dollars and make hundreds of sales from them, meaning they could make $7,500-15,000 from just one bestselling product.
On the flip side, printable planners don’t make as much compared to digital planners because they are priced lower.
And the thing about selling digital products is that you want to price your item on a competitive scale with other Etsy shops.
Let’s say an Etsy user was looking for a printable fitness planner, and most of the prices are under $5. You want to make sure that your price falls under $5 as well. Otherwise, you’re less likely to make a sale if you’re competing with so many other shops.
With that said, if an Etsy shop listed a $4 printable yearly planner. It won’t make as much as a $15 digital yearly planner, even though they have the same equal amount of sales.
So let’s jump into the most popular digital products on Etsy that you can start selling!
Most Popular Digital Products On Etsy
Digital Planners
Digital planners are SUPER popular at the moment, especially since the number of iPad users continue to increase. They are one of the best digital products to sell on Etsy.
These planners are commonly used with GoodNotes, Zinnia, and Notability, which are apps you can download on your iPad and edit the planners with.
Digital planners can be a bit time-consuming to create such as hyperlinking certain pages together. However, the pay off is definitely worth it!
The market for digital planners is highly competitive, but that also means it’s super high in-demand. So if you decide to create digital planners, make sure you get really specific about the type of planner you design.
Product Label Templates 
Product label templates are incredibly popular as they can be super diverse to create for Etsy sellers.
Your potential buyers and customers on Etsy would be small business owners, who are constantly looking for product labels for their own physical products.
Custom Couple Portraits
Custom couple portraits are always trendy in every season, especially for anniversaries, weddings, and seasonal occasions like Christmas and Valentine’s Day.
It might take some time to learn how to create couple portraits and you might want to look into software tools like Procreate.
Workbook Templates
If you are into creating aesthetic, structured workbooks, then definitely consider Canva workbook templates.
Many business owners try to save time creating their own by purchasing customizable ones.
Client Intake Forms
Due to the high demand for client intake forms on Etsy, business owners who are just starting their own services seek this digital product to get their feet off the ground.
E-Book Templates
We are in a digital world where E-Books are becoming extremely essential for children and adults. Gone are the days when people have to depend solely on hardcover books as eBooks can now be downloaded on electronic devices.
As an Etsy seller, you can start selling eBook templates to authors on Etsy.
The beauty of selling this digital product lies in how it’s in high demand, as creators and authors are constantly searching for the best eBook templates.
There’s no doubt you’ll make sales from selling eBook templates on Etsy!
Logo Templates
Logo templates are great Etsy digital products to sell if you have a good eye for fonts and graphic design.
Wedding Invitation Templates
Wedding invitations are digital customizable cards specially designed for weddings.
They are some of the insanely popular digital products to sell on Etsy if you’re looking to make a fortune. The interesting part is you don’t have to invest much to get started.
Etsy shoppers spend thousands of dollars buying wedding-related products on Etsy, so you can also tap into the well of riches by selling wedding printables.
Business Flyers
In my opinion, Canva business flyers are a must-have on your list of digital products to sell on Etsy. I am not saying this to blow the “business flyers” trumpet but to tell you how essential they’ve become in the Etsy marketplace.
Flyers are marketing brochures used to promote a business in order to make sales. You can design stunning business flyers and sell them to business owners on Etsy.
Not everyone can design a quality flyer, so business owners are bound to buy from your Etsy shop if your digital flyers are attractive.
Email Templates
What digital products should you sell on Etsy if not email templates! They are very useful and popular on Etsy, making them the ideal digital product to sell.
But seriously, what do email templates offer?
Email templates ease the stress of composing emails for different purposes.
Whether it’s a sales email, advertising email, marketing email, or inquiries email – you can take your time to create different email templates and sell them as bundles on Etsy. It’s a sure way to make a lot of money as an Etsy seller.
Invoice Templates
You can create invoice templates for businesses like grocery stores.
These are some of the best digital products to sell on Etsy because they are in high demand. Should you have invoice template ideas, make sure you create them and sell them as digital downloads to interested buyers on Etsy.
The good thing is, you don’t need serious design skills to create invoice templates. They are quite easy to create and won’t take much of your time.
Most Etsy shops sell invoice templates at the price range of $1.55 – $4.55.
Etsy Shop Graphics
Printable journal prompts are also one of the most popular digital products to sell on Etsy. **Shameless plug, but I did create this 365 self-discovery journal prompt printable. It’s one of my best selling products in my shop.
Right when I published this listing, this printable pretty much started getting sales within one week.
Nowadays, many people are really getting into journaling and making it a part of their routine, which explains why journal prompts is a great product to sell!
Clip Art
Clip arts are super popular on Etsy because a ton of people like to add pictures and digital art to their documents and projects. So if you have a knack for designing digital art, this is a niche you definitely should consider.
The app, Procreate, is a very powerful, popular tool to create clipart and graphic designs. So if you’ve got an iPad to use, why not look into creating clip art to sell on Etsy!
Something to note, though, is that the competition is pretty high and most sell their clip art under the $5 range.
However, if you gain enough credibility and sales over time, I’ve seen shops that price their listings up to $10!
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Resume Templates
People are always looking for resume templates for work, college applications, etc. With such a high demand for this niche, there’s no doubt you can get sales selling resume templates.
After doing a bit of market research, I’ve found that the most successful Etsy shops are the ones that make the template as user-friendly as possible.
That means making it editable on Word and Apple. I’ve also found that many of these resume templates include other templates such as a 1-2 page resume version, a cover letter template, free fonts, reference page templates, and multiple sizes.
I would pay attention to what your competitors are selling in these templates and try to include an extra design in the template, so that your audience will think, what an amazing deal!
The resume niche is pretty competitive, and most Etsy shops price their items within the range of $3-10.
Restaurant & Menu Printables
Have an eye for product mockups and card designs? This niche is for you!
Many celebrations, weddings, and special occasions look to printable menus since they are more budget-friendly and an aesthetic edition to the specific event!
These are one of the best digital products to sell on Etsy.
If you can create a design that takes off, that printable will be selling like hotcakes!
I would highly recommend finding the best product layouts or even taking your own pictures to make yours stand out!
But I’ve also found that simplicity and elegance are what attract shoppers and buyers to purchase from a shop.
The price range for this digital product is $3-5, and competition is slightly to moderately competitive.
Homeschool Printables
For all you dad and moms out there that have experience homeschooling or enjoy finding printables for your kiddo, this is for you!
A lot of people have asked me how I get ideas to create products and listings for my Etsy shop. I get my ideas from not being able to find what I want to find, haha. Let me explain.
I’ll give a very specific scenario. Let’s say you’re trying to find a homeschool planner for your kid, who has ADHD, and you are unable to find one on Etsy. You really wish there was one on Etsy that could help your kid.
Bam! This is literally a golden opportunity to create a listing that could potentially help other moms or dads who are looking for the exact same thing.
That’s what I call brainstorming and finding new ideas because they can always start from things that you are looking for!
Anyway, to sum it up, homeschool printables are really high-in-demand and are usually priced around the range of $3-5.
Color Palettes
Color palettes take a while to create, but if you have Procreate or graphic design tools, then you could definitely create color palettes as a digital product. Business owners are always looking for certain colors to match their brand.
SVG Files
SVG files are very profitable as an Etsy digital product, since many Etsy sellers buy SVG files to put on various things like clothing, candles, mugs, and so much more.
Social Media Mockups
Got a knack for social media marketing? Then why not create social media mockups! These sell really well on Etsy. You can create templates for Facebook, Pinterest, or Instagram.
Game Printables Bundle
Game bundle printables are huge to sell as a digital product on Etsy, especially for the holidays. You’ll find many people making huge sales for the big holidays like Thanksgiving, Christmas, and birthdays.
Therapy Wall Decor
If you’re a mental health professional or are in the therapy niche, then creating printables and wall decor would be ideal!
Digital Habit Tracker
People are always looking for digital habit trackers to improve their routines and daily lives. The nice thing about selling digital habit trackers if they are evergreen and not seasonal.
Font Bundles
Font bundles are big especially for graphic designers, bloggers, or business owners. Consider creating font bundles using Procreate or Adobe Photoshop to sell on Etsy!
Instagram Templates
The social media realm is huge and it’ll only continue to grow. That means more people are looking to save time, so rather than creating their own, they’d probably rather invest in Instagram templates to promote their business.
Digital Sewing Patterns
As people learn to recycle clothes, digital sewing patterns have become increasing popular on Etsy.
Custom Zoom Background
Although the pandemic has passed, people and businesses are still looking to Zoom and online services to conduct their services. If you have a knack for creating backgrounds, this could be a digital product to look into.
Goal Setting Planners
For the new year or any start of the month, goal planners are ideal to sell during this time, which is why they are such a big hit on Etsy.
Wedding Planner
The wedding niche sells really well on Etsy. People are getting married everyday and anytime of the season, so you can always find something unique to create in this niche.
Social Media Branding Kits
People are looking to save time and are business owners will want bundles and kits that have everything altogether. This could be Canva branding kits, which you could easily price over $20!
Educational Worksheets
Educational instructors and parents are always looking for the best educational worksheets for their kids. After all, many value their kids’ education when they’re young! This is a great digital product to sell on Etsy.
Printable Journal Prompts
Journal prompts are becoming increasingly popular on Etsy as many people are reflecting on themselves and have a desire to pick up the habit of journaling.
Fitness Planners
Whoo! Workbooks are one of the best digital products to sell on Etsy – seriously. What’s great about workbooks is that there are so many different kinds that you can create. From fitness and mental health to time management and productivity, the ideas are endless.
Not to mention, this is also a very popular niche, so that means you could easily make sales with these products!
I would recommend starting off with one specific area such as fitness workbooks. You could create weightlifting, cardio, nutrition, or wellness workbooks.
The price range for workbooks are $4-10, but I would recommend pricing yours a little lower to attract your audience.
Printable Home Decor
Digital wall art decor is huge on Etsy’s platform. I honestly think selling wall art on Etsy is the most popular platform compared to many others.
When I started my shop, I was creating digital journals and workbooks, but the majority of my listings is wall art.
I love creating digital decor and it’s where I thrive the most! It’s definitely one of the best digital products on Etsy.
The thing with wall art is you have to make sure yours is original and stands out from your other competitors. Digital art is probably the most common area where people get copyrighted.
So make yours original and get creative! The best thing about creating wall art is that the price range is so big that you could go as high as up to $40 or as low as under $1.
Financial Templates
I honestly didn’t know that Excel and Google Sheet templates were so popular on Etsy. But there are so many shoppers out there that are looking to organize their finances and expenses.
So if you’ve got a knack for organizing numbers and love spreadsheets, this is for you!
Digital spreadsheets are super popular these days since you don’t have to spend so much time using paper and a pen.
This product is priced around $2-5, which is great because once you create a template that clicks, just imagine how much you could make from one best-selling product!
This digital product is pretty similar to creating workbooks. The difference though is health and wellness planners focus on how to strategically set goals to achieve your fitness/health goals.
Digital Stickers
Last but not least, one of the best digital products to sell on Etsy is digital stickers.
Digital stickers are so fun to create, though, especially if you have a graphic design software.
If you use a digital design software like Adobe Photoshop or Canva, you could easily make digital sticker sets. You could also use Procreate and create from scratch.
Boho stickers is a popular digital products, so if you’re interested in this niche, consider putting the on your creation list!
These sticker packs are usually priced a bit lower and can range from around $1-5.
Final thoughts about digital products to sell on Etsy
Selling digital products on Etsy is seriously such a great and awesome way to make side income! Like seriously, imagine a $5 product takes off on your shop, and 10 people buy it within a week. That’s $50 extra dollars you didn’t have before!
So if you’re on the edge about starting a shop, I would say just go for it! I hope you’ve found these top selling digital products to sell on Etsy helpful.
I’d love to know in the comments down below which digital Etsy product you’re interested in creating.
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