Etsy’s Most-Wanted: 10 Best-Selling Products To Make Huge Sales
Looking to start a successful business on Etsy?
Or maybe you want to start a profitable side hustle that covers some of your expenses?
One of the keys to achieving success on Etsy, which is a very popular online marketplace, is knowing what sells best!
It’s important to understand which products are in high demand and see what products you can create that will give you a competitive edge on Etsy.
In this post, I’ll be sharing with you the 10 most popular products that truly sell best on Etsy and help you pave the way for a profitable business.
Why is understanding popular product trends on Etsy important?
At first, before I even started my Etsy shop, I had to do a lot of market research about what type of products were trending on Etsy.
The hard truth is no one will buy your products if there is no audience to buy them. Basically, you want to look for what people are searching for because that is where the money is.
But it’s also important to note if you see yourself creating these types of products in the long run.
So take into account your interests, passions, and hobbies and see if you can align them with what is selling well on Etsy.
How to research popular product categories on Etsy?
In order to explore what is popular on Etsy, you want to look and observe the top, big Etsy shops that have been around for a while.
What type of niche are they in?
Do they sell digital or physical products?
You can also sign up for Etsy’s email newsletter because every once in a while, they’ll come out with what is trending on Etsy.
This is huge for you because it will show you what people are looking up on its platform.
This is great for business because it means that there are certain products that are high in demand and items that customers are willing to invest in.
So let’s jump into what these 10 popular products on Etsy are!
10 Best-Selling Products To Make The Most Etsy Sales
1. Handmade Jewelry and Accessories
Not surprisingly, handmade jewelry is one of the most popular products to sell on Etsy.
Because Etsy is a platform that sells handmade items, it’s obvious that buyers are going to be searching for this particular product.
Here are just a few examples of top Etsy shops that create custom-made jewelry:
Many Etsy shoppers seek jewelry because it stands out from mass-produced pieces.
Especially if you can create something personalized, they are more likely to purchase the item. The buyer holds more appreciation for the craftsmanship and artistry behind handmade jewelry.
If you are looking into creating handmade jewelry, I’ve found that the most popular Etsy shops have options for the buyer to add initials, birthstones, or a custom message.
These are definitely options you want to consider for personalized jewelry!
2. Home Decor and Wall Art
Next on the list of best-selling Etsy products is home decor and wall art.
Handmade home decor items have become immensely popular among Etsy shoppers.
Here are a few reasons why they’ve become so popular over the years on this platform:
- Handmade wall art and decor can go with the trends, meaning that buyers will often buy what is trendy and looks good in their homes.
- The uniqueness and originality of handmade pieces often offer a sense of individuality and exclusivity.
- Many Etsy shoppers tend to seek sustainable alternatives for their homes and appreciate products produced using sustainable practices.
- Wall art can also be personalized, which can make it enticing and appealing for shoppers.
If you are interested in digital wall art or creating physical handmade decor items, this is the niche to go into.
The great thing about this product is that people are always looking for home decor and wall art, which means this is an evergreen niche!
3. Personalized Gifts and Customizable Items
There’s something about personalized gifts and customizable items that really entices Etsy shoppers.
I mean, you can probably imagine, if you were going to choose between a silver necklace versus a necklace that has your name engraved on it, which one would you choose? Probably the latter.
The appeal of personalized products often lies in the emotional connection and meaningfulness these Etsy shops offer to buyers.
Some examples of personalized gifts could look like a custom birthday present, a wedding gift, or a heartfelt anniversary memento.
Whatever the gift or product is, as long as it is personalized to the buyer, then he or she is more likely to purchase the item.
After all, this is what sets Etsy’s platform apart from others.
4. Digital Art and Home Decor
The popularity of digital art on Etsy has soared in recent years, which makes it a thriving category on the platform.
Digital art is affordable compared to traditional art forms due to the absence of physical production and shipping costs.
Shoppers can easily print from their local print store instead of buying a frame, which may cost extra. Digital art is also versatile and reproducible since the buyer can choose a format that suits their preferences and budget.
You’ll often find that art, in general, is always trendy on Etsy because many shoppers are looking to print art for their homes, offices, classrooms, or give digital art as a gift.
5. Craft Supplies
Another very popular product on Etsy is craft supplies for DIY enthusiasts.
These products can include beads and jewelry making supplies, fabric and sewing supplies, DIY kits, stamps, stencils, and much more.
Because Etsy is mostly a handmade platform, you won’t be surprised to find many DIY enthusiasts who are looking to buy crafts for their personalized projects. Many people search for these products because crafting at home using craft supplies is more cost-effective compared to purchasing finished products.
Additionally, many DIY enthusiasts create handmade gifts for their loved ones, which puts a lot of meaning and thought into the whole experience for them.
Ultimately, this product caters to people who love DIY and crafts, which includes a whole lot of people on Etsy.
6. Clothing and Accessories
There has been a significant rise in the demand for handmade clothing and accessories.
You’ll find that many Etsy buyers search for handmade clothing when it comes to certain holidays, events, or seasons. For example, during winter, a lot of Etsy buyers tend to search for Christmas-themed sweaters.
This is why handmade clothing and accessories will never go off-trend because there are so many different products you can create in this niche.
If you are interested in selling handmade clothing, you might also want to keep in mind the option for customization and personalization.
The more sizes you offer, the better. Also, the more color options, the better.
Etsy shoppers really look at what options are available to them, and if they find that there are no options that suit their preferences, they will naturally go to another store that does.
7. Canva Templates for Business Owners
Canva templates are extremely popular and are increasingly growing on Etsy for several reasons.
Firstly, they save so much time for business owners as they can simply edit the templates to match their branding and content needs. They also don’t have to hire a graphic designer for every marketing material because most of these Etsy templates come in bundles.
So, there are already many different types of templates and designs for business owners to use.
Secondly, templates are super versatile. You can change the colors, print as many designs as you need, and even ask Etsy owners to tailor the templates to your specific needs and brand identity.
This is a niche to definitely consider once you are more comfortable creating digital products.
8. Custom Handmade Toys
Custom handmade toys, especially on Etsy, are seeing a growing trend.
Just like I mentioned previously, personalized or customizable products are highly sought after.
Parents love buying toys for their kids and babies that add a personal touch and can be tailored to their preferences.
Examples of custom handmade toys include a kid’s name puzzle or a carved wooden block letter. Handmade toys can evoke a certain emotion in buyers that makes them prefer a more expensive toy over a mass-produced one that cannot be replicated.
9. Knitting Supplies
Knitting supplies, such as yarn and special knitting needles, have become more popular on Etsy.
Many people turn to knitting when they have a lot of time to spend at home. Even now, knitting has become an increasingly popular hobby. Knitters often seek high-quality yarns made from natural fibers such as wool, cotton, or silk.
Etsy offers a wide variety of yarn options that cater to different knitting projects.
If you’re looking for a product to sell on Etsy, this is definitely a popular area that is making many sales.
10. Custom Paintings
Lastly, we have custom paintings!
As you can probably tell by now, anything customized or personalized will get you more sales.
Custom paintings can be of an owner’s dog or an acrylic painting of a newlywed couple.
Shoppers find customized and personalized digital products worth the money because it’s personable to them. Custom paintings are products that could be hung and remembered.
Tip: Shoppers are more likely to buy products that evoke emotion. In this case, custom paintings evoke happiness and nostalgia.
Final thoughts about what products sell best on Etsy
In the world of Etsy, digital products that sell best are often those that cater to specific niches and address customers’ unique needs.
Printable art, digital planners, and handmade items are great products that have found much success on Etsy’s platform.
As long as you focus on providing high-quality and customizable content, you’ll find success on Etsy for sure!
I’d love to know what product you sell on Etsy or thinking of selling on Etsy? Comment below!
Also – if you want to start your own Etsy shop, I highly recommend using this super simple, step-by-step checklist.
Sign up below to get this FREE Etsy shop checklist:
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