6 Successful Tips on How To Improve SEO on Etsy
In this blog post, we’re covering how to improve SEO on Etsy.
We’re going to get into the techy, gritty things of getting on the good side of Etsy’s algorithm. Because trust me, you can get Etsy to work in your favor.
To get on Etsy’s good side, you have to understand what and how to improve your SEO.
If you’re not really into technical terms, don’t stress.
I’ll break it down for you in this thorough post. Hopefully by the end of it, you can let out a deep exhale of relief and understanding!
What is SEO on Etsy?
SEO stands for search engine optimization.
SEO is the practice of using techniques and tactics to get your blog, Etsy store, or social media ranking on the top pages of the search engine.
You’re basically trying to improve your webpage or presence on a certain search engine which in this case would be Etsy.
So there are six factors you need to consider for getting your shop to rank on Etsy’s first pages.
- Do keyword research
- Customize your shop’s brand
- Utilize Etsy’s tag section
- Use focus keywords in your titles and description
- Write good SEO descriptions for your products
- Attract shoppers with your listing images
Let’s go through each factor and improve your SEO on Etsy!
How does Etsy search’s algorithm work?
So you know how when we search for stuff on Etsy, we get a bunch of results?
Well, Etsy’s search algorithm is pretty cool because it looks at different things to decide which products to show first.
Its search engine checks if the product titles, tags, and descriptions match what we’re searching for, and it also takes into account how much people like the listings and the seller’s overall performance!
Etsy also considers where shoppers are located and what we’ve liked before to personalize the results.
So Etsy really looks into the user’s experience and will showcase products that they think fits their interests.
1. Use Keyword Research
When you want to get your Etsy shop out there and reach more people, doing keyword research is the way to go!
It’s not complicated – promise!
First, think about what words or phrases shoppers might use to find stuff like yours. Then, pop those words into Etsy’s search bar and see what comes up.
Check out the suggestions and related terms Etsy gives you for more ideas. Oh, and don’t forget to spy a bit on your competition (trust me a bit of spying won’t hurt). You might want to see what keywords they’re using.
Mix up some general and specific keywords in your titles, tags, and descriptions, and you’ll boost your chances of showing up in those searches.
Keep it fresh and updated, and Etsy will start to pick up over time that you’re serious about the SEO game!
Checking out relevant keywords on Etsy is super important because it’s like unlocking the secret code to getting more visibility for your shop!
When you use the right keywords in your product titles, tags, and descriptions, you make it way easier for potential customers to find your awesome stuff when they search for something similar.
It’s all about showing up in those search results and catching the eyes of shoppers looking for what you offer. Plus, keeping an eye on relevant keywords helps you stay on top of what’s trending and what people are actually searching for, which means you can tweak your listings to match their interests.
I’d really recommend setting aside 2-3 hours every week to solely focus on keyword research!
Bonus Tip: Are you still deciding what your niche is? Check out this helpful post of the best niches that are high in-demand and with low competition!
Want to start your own Etsy shop today?
2. Keep creating products!
In order to grow on Etsy, you really gotta be pumping out products.
I know it’s different for physical products, but if you’re a digital Etsy store, you should really try your best to create a digital product every other day.
Firstly, there’s this huge pool of potential customers who are actively searching for unique and handcrafted stuff – it’s like a ready-made audience for your creations!
Etsy is one of the most ideal platforms for sellers to find your physical and digital products.
The more you create, the more chances you have of ranking for your focused keywords.
3. Utilize Relevant Tags
Using the right tags on Etsy will seriously affect how visible and findable your stuff is on the platform.
When you use accurate and descriptive tags, your products have a better shot at showing up in searches when people are looking for stuff like yours. Plus, Etsy’s algorithm gets a better grasp of what you’re selling, which can help your shop rank higher in search results and bring in more organic traffic.
So, taking a little extra time to nail those tags can totally boost your sales and help your Etsy business grow!
When selecting tags, use words and phrases that accurately describe your product. Think about what potential buyers might type into the search bar to find an item like yours.
Avoid generic or broad terms and instead, focus on specific details, colors, materials, and any unique features that make your product stand out.
Take some time to research popular and trending tags within your niche or category.
You can do this by exploring similar products on Etsy or using Etsy’s search bar to see what terms auto-populate as you type.
4. Create Descriptive Listing Titles and Tags
Creating descriptive listing titles and tags on Etsy is all about being catchy.
When you’re coming up with a title for your product, try to use words that really capture what it is, like its unique features, colors, or materials.
You need to use relevant keywords in your listing titles because that’s exactly what your audience is looking for. Your titles don’t have to be fancy like “Super Pretty Digital Planner For Working Women.”
Don’t use adjectives in your listing titles because that’s not what people are typing in the search bar. Instead you can type in, “Digital Planner For Women” or “Minimalistic Digital Planner For Women” if you want to be more specific .
Now, when it comes to tags, think about what words buyers might use when searching for your item.
Be specific and use phrases that fit your product perfectly. You want to get inside their heads and use the kind of words they’d type into that search bar.
It’s like helping Etsy’s algorithm connect your product with the right customers!
Here’s a little bonus tip: Stay up-to-date and do some research on popular tags in your niche.
Definitely see what’s trending and incorporate those into your listings to increase your chances of getting discovered.
5. Write Compelling Product Descriptions
Writing compelling product descriptions for Etsy is essential to grab your potential buyers’ attention and encourage them to make a purchase.
Here are 2-3 tips to help you write great product descriptions:
1. Tell a story instead of just listing the features of your product. Describe how your product came to be and how it can make a difference in the buyer’s life. By using a narrative, you engage your audience emotionally and make your product more memorable.
2. Highlight the benefits and value your product brings to the customer. Explain how it can solve a problem, fulfill a need, or enhance their life. Instead of solely focusing on technical specifications, show them why they can’t live without your amazing creation!
3. Use descriptive language that evokes imagery and appeals to the senses. Whether it’s describing the softness of a fabric or the vibrant colors of your artwork, make your product come alive through your writing.
Bonus Tip: Keep your descriptions easy to read and concise.
By following these tips, your product descriptions will stand out, connect with your audience, and entice them to hit that “Add to Cart” button!
6. Use High-Quality Product Images
Etsy’s search algorithm considers various factors, including image filenames and alt text, to determine the relevance and quality of a listing.
Here’s a helpful tip: Pay attention to your alt text. Alt text provides a description of the image for users who may have visual impairments or use screen readers.
This is a step that a lot of people skip or may not pay attention to, but you want to optimize your image filenames (at least 1-2 of them) to provide clarity for search engines.
For example, if you’re downloading a PNG image of your product on Canva, make sure to name the PNG file a relevant keyword.
When your products appear in search results with relevant and descriptive images, potential buyers are more likely to click on your listings.
Also, when it comes to your images, include multiple images that display your product from various angles and perspectives.
This allows customers to get a comprehensive view of the item, which helps them to make informed decisions whether or not to buy your product!
Final thoughts about how to improve SEO on Etsy
So to recap, let’s go over these 6 tips to improve your SEO on Etsy:
- Use Keyword Research
- Keep creating products!
- Utilize Relevant Tags
- Create Descriptive Listing Titles and Tags
- Write Compelling Product Descriptions
- Use High-Quality Product Images
If you implement these Etsy strategies for your shop, you’ll start to see improvement in no time!
I like to think of how to improve SEO on Etsy as a game. When you keep playing, you naturally just get better at it. Sooner or later, you’ll become a pro with more practice and consistency.
Which of these SEO Etsy tips did you find the most helpful? Comment below!
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