What Is Actually A Good Conversion Rate On Etsy? Let’s Find Out

You might be wondering, What does the conversion rate mean on Etsy? Why is it important?

You probably have heard about it, but aren’t too familiar with the logistics of it.

Etsy’s conversion rate is one of the most important analytics you should look at as an Etsy seller

Your conversion rate will let you know if your product is sellable or not.

So let’s jump into what is actually a good conversion rate on Etsy and some tips to increase it.

What is Etsy’s Conversion Rate?

Understanding your conversion rate on Etsy is crucial for any business owner.

This metric serves as a yardstick for the effectiveness of your advertising, product descriptions, and the appeal of your shop’s offerings.

Essentially, it gives you a glimpse into how well your Etsy shop is performing overall.

A high conversion rate increases the likelihood of your listings appearing at the top of Etsy search results, potentially exposing your shop to a broader audience.

Measuring your Etsy conversion rate is fairly straightforward. Simply compare the number of visitors to your shop with the number of actual sales.

Of course, not every visitor will make a purchase, but the more conversions you achieve, the better your Etsy conversion rate becomes.

Where to find your conversion rate on Etsy

When you go to your seller dashboard and click “Stats,” you can find your conversion rate.

You can adjust the time period to gauge what your conversion rate looked like for the past 30 days or even the past year.

This helps you to understand your statistics and if the number of visits are actually converting to the amount of orders or sales you make.

Let’s take a look at my conversion rate for one of my Etsy stores.

You can see that I have a 4.1% conversion rate on my Etsy store. This is not bad at all.

You might be wondering if this is a good conversion rate or what is the baseline.

What is actually a good conversion rate on Etsy

According to eRank’s article, an average conversion rate on Etsy will land around 2.9%.

Monetate reports that the typical conversion rate for online stores, including those on Etsy, hovers around 2.61%.

According to Alura, it states that when it comes to the American market exclusively, the average conversion rate is 2-3%. 

A good conversation rate on Etsy is around 2-3% on the platform. Because of an increase in competition over the years, it’s harder to increase a conversion rate on Etsy in general.

But don’t be discouraged! This doesn’t mean that your products are not able to sell.

It just means you to find what is working and see what adjustments or changes you can make to make your products more unique.

Average conversion rates depending on categories

According to an Oberlo article about e-commerce in 2022, here are the average conversion rates depending on the type of niche and category.

For arts and crafts, such as craft supplies, jewelry-making materials, fabric, and yarn, an average conversion rate was 4.91%. That’s really high!

In second were shops offering health and well-being items, averaging a solid 3.64% conversion rate.

In third place were kitchen and home appliances, with a respectable 2.9% conversion rate.

Tips for higher conversion rate on Etsy

If you’re ready to increase your conversion rate on Etsy, follow along these practical tips.

1. Optimize your product listings

You need to optimize your listings to convey what you offer and persuade buyers why your products are the perfect choice on Etsy.

So how do you do that?

1. High-Quality Photos: Captivate buyers with visually appealing photos that showcase your products in their best light.
2. Detailed Descriptions: Inform potential buyers about what they can expect from your products. A comprehensive description not only captures shoppers’ attention but also demonstrates how your products fulfill their needs.
3. Compelling Titles: Craft titles that intrigue and inform. A well-crafted title can make your product stand out amidst the sea of listings on Etsy.
4. Strategic Tags: Incorporate trending tags that enhance your product’s visibility and relevance within Etsy’s search algorithm.

2. show that you’re credible

When running an Etsy shop, your credibility is something you want to protect at all costs.

This is what will make your Etsy shop stand out amongst the pack.

So, the question is – how can you show Etsy shoppers your credibility?

It’s simple, you can show Etsy shoppers your credibility through positive reviews and ratings.

This is what potential buyers look out for in your Etsy shop products page before making a decision to buy any of the products in your listing.

When they see positive reviews and high ratings, it will greatly influence their purchasing decision as they will believe your products are of good quality.

Want to learn how to get more 5-star reviews on Etsy? Check out this helpful post.

3. write good & helpful descriptions

You might be wondering why this strategy is being hammered on; that’s because it’s a key strategy in getting you to turn favorites into sales on Etsy.

When writing a product description, you should include;

• Name of the product
• Size of the product
• Model of the product
• Date of manufacture
• Basic product features
• User guide for the product
• Benefits of the product

The importance of good product descriptions can not be overemphasized as they will show potential buyers all they need to know about your product.

Final thoughts

Just like in any business, boosting your conversion rate on Etsy requires taking proactive steps.

Simply keeping an eye on stats, been there, done that (trust me!), won’t cut it.

You need to actively seek ways to evaluate your current stats and then take the necessary actions to make it happen.

With these tips and a bit of patience, you can boost your conversion rate!

Got any questions? Drop a comment below, and I’ll be glad to help.

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This post was all about what is actually a good conversion rate on Etsy.