How To Use eRank For Etsy For SEO and Traffic
Etsy is a game changer in the world of marketing unique and creative goods.
This global marketplace provides a platform for e-commerce sellers to connect with millions of buyers looking to acquire vintage and specially crafted goods.
As an e-commerce seller, have you ever wondered how best to sell your goods?
Look no further as Etsy will provide you with a vibrant community to help you connect with the right buyers. Thereby, helping you grow your business.
Despite Etsy’s unique offerings, you need to leverage effective SEO to gain a competitive edge on the platform. So, are you wondering why this is essential?
It’s vital to optimize your listing on Etsy with SEO because it’s an effective way to reach valued customers. This increases traffic, engagement, and conversions.
Also, aside from SEO improving your brand’s visibility, it improves organic ranking and user experience. So, its importance cannot be overemphasized.
One of the most powerful tools for optimizing Etsy listings is eRank.
When it comes to using eRank, a frequent question asked by Etsy sellers is:
Does eRank work for Etsy?
This is a valid question considering the importance of eRank.
Are you looking to take your Etsy shop to the next level? You can achieve that by exploring the eRank SEO tool. But, let’s take an in-depth look at how this works.
Table of Contents
What is eRank?
You’ve probably heard of eRank but you don’t know what it is.
eRank is an SEO and keyword research tool used to grow Etsy sales.
In a bid to improve his wife’s Etsy listings ranking, Anthony Wolf launched a search engine optimization tool known as “Etsy Rank” in January 2016.
Etsy Rank (now known as eRank) soon became an essential tool used by Etsy sellers to gain views and grow their business on Etsy.
This analytical tool has a dashboard that displays different SEO metrics which helps you gain insights into how to optimize your business on Etsy.
Key Features of eRank
- Competition Tracker:
With this feature, you can track the estimated number of orders for competitive Etsy shops daily. This will help you gauge your progress.
- Rank Checker:
As the name implies, this feature helps you to see how well your products rank in Etsy search so you can identify listings that need improvement.
- Keyword Tool:
This feature displays several useful information such as search volume and top listings for keyword ideas. This will help you explore sellers’ tags.
- Listing Audit:
This is a comprehensive eRank feature that guides you on how to improve your listing titles, description, and tags for better listing optimization.
- Delivery Status:
With this feature, you can view the status of tracked orders. This will help in identifying deliveries and any mailing delays.
- Top Sellers:
This feature will allow you to explore the top100 shops across different product categories. That way, you can learn from the top sellers in your niche.
- Listing Changes:
This feature provides a report of any listing changes you make in your shop. This will help you determine if the changes improved performance.
- Trend Buzz:
This feature will help you discover the top 100 most searched keywords on Etsy and other online marketplaces. This helps to keep up with trends.
How can you improve your Etsy Shop visibility and ranking?
- Identify keywords that buyers are searching on online marketplaces
- Study sellers in your niche to see how they’re beating their competition
- Constantly make changes to your listings and check for improvements
- Learn SEO techniques and apply them in growing your Etsy shop
As a seller on Etsy, it’s important to gain visibility and improve your Etsy shop ranking. A good way to do this is to also explore the features of the eRank tool.
Some of those key features have been discussed.
Now, let’s take a look at eRank pricing plans and the sign-up process.
eRank Pricing Plan Overview and Sign-Up Process
There are several plans on offer if you want to go premium with eRank.
Just so you know, eRank’s free access has limitations.
So, you can choose to pay to gain access to more features.
An overview of the eRank Pricing Plans includes:
- Basic Pricing Plan: at $5.99 / month
- Pro Pricing Plan: at $9.99 / month
- Expert Pricing Plan: at 29.99 / month
To get started, you have to register an account on eRank.
You can sign up with your name and email address, then create a password.
Make sure you read the “Terms of Use” and there’s an option to subscribe to the newsletter for relevant information and promotions.
The sign-up process is hassle-free!
Once you’ve registered, you can pay and start using the features available.
Is eRank Free and Worth It?
No matter what you sell on Etsy, eRank got you covered with its special pricing plans; from Basic to Pro and Expert, you’ll have options to choose from.
But, is eRank actually free? Can eRank be used without paying?
YES! eRank offers a free version.
You can sign up for free membership at no cost.
The beauty of the free version is that it has no limited timeline.
But if you want to get the best out of the eRank tool, you have to explore the pricing plans. You can choose a plan that works best for your Etsy shop.
Here’s a breakdown of the pricing plans details:
These pricing plans are budget-friendly considering what they offer.
Feel free to check them out and pick a suitable plan for your Etsy shop.
Another burning question on any seller’s mind is if eRank is worth the hassle.
There are several Etsy SEO tools in the market, but eRank stands out. Why?
Well, it’s quite simple; eRank offers special benefits over other Etsy SEO tools.
If you’re looking to grow your Etsy shop, you need to use the eRank tool.
Here are some of the benefits;
- It helps with Etsy listing optimization
- It helps in conducting market research
- The pricing plans are budget friendly
- It offers several amazing features
So, no matter what you’re looking for, eRank is absolutely worth it.
A Step-By-Step Guide to eRank for Etsy
Without further ado, let’s have a look at how to get started with eRank.
Step 1: How to Create an eRank Account
Creating an eRank account is simple if you follow these steps;
- Visit the eRank official website to get started
- On the homepage, navigate to the top right corner
- Then, click “Register” to create a free account
- Once you click the icon, you’ll be redirected to the sign-up page
- On the Sign-Up page, provide your Name and Email Address
- Then, create a unique password for the log-in process
- Make sure you read the Privacy Policy and Term of Use
- To proceed, you have to accept the Term of Use
- Now, you can click the Register icon to create your eRank account
You will receive an email confirmation to complete the sign-up process.
Step 2: How to Link Your Etsy Shop to eRank for Data Integration
Once you create an eRank account, you can proceed to link the account to your Etsy shop for data integration.
How do you go about this?
Linking your Etsy shop to eRank for data integration involves connecting your registered eRank account to your Etsy shop.
- Visit the eRank website to log in to your account
- Navigate to the top right corner and click “Login”
- On the login page, enter your Email and Password
- Then, click the Login tab to open your eRank account
- Now, you have to connect your Etsy shop to eRank
- Click on “Connect with Etsy” to link your eRank account
- You will be redirected to the Etsy page
- On the Etsy page, authorize eRank by clicking “Allow Access”
That is all. Now, you can start exploring all the eRank features as you wish.
Step 3: Use Keyword Tool Relevant to Your Etsy Products
It is important to use the keyword tool relevant to your Etsy products if you want to get the best reward. So, how do you know the right keyword to use?
This is where keyword research comes in. This involves exploring popular keywords and phrases relevant to your Etsy products.
When customers are looking to buy a product, keywords are those terms they type in the search bar on Etsy. You must add these terms to your product listings.
Those terms are high-traffic keywords that will increase your shop visibility.
Now, how do you identify low-competition and high-traffic keywords on Etsy?
- You have to understand the kind of product you sell on Etsy
- Find specific phrases that align with your type of product
- Get insights from the keyword explorer feature on eRank
- Use the keyword tool to find popular keywords relevant to your products
- Research the keywords used by your competitors on Etsy
- Consider the terms you will search for as a buyer on Etsy
- Pick out those keywords from your listings that generate sales
These points will help you brainstorm and identify high-traffic keywords.
With the Keyword Tool feature on eRank, you can incorporate low-competition and high-traffic keywords in your product’s titles, tags, and descriptions.
Listing Analysis
You can use eRank’s comprehensive metrics to analyze your Etsy listings.
These metrics will help you implement the best SEO practice for your Etsy shop.
For instance, applying the Listing Audit Tool will help you carefully analyze individual listings. This will give you feedback on your keyword frequency.
If you want insights on the tags used in your listings, you can explore Tag Report.
With the Changes Tracker feature, you can track changes made to your listings.
That way, you will understand which changes are affecting your SEO positively.
You’ll need to understand the importance of click-through rate (CTR), conversion rate, and engagement in listing analysis.
The CTR metric will help you measure how many people clicked on your ad while the conversion rate metric will help you measure those that completed an action.
Conversion rate is an important metric because it directly impacts sales.
Step 4: Analyze Successful Competitors
It is important to conduct competitor analysis if you want to get the best results.
Analyzing successful competitors in your niche will give you an understanding of what successful Etsy sellers are doing right. Then, you can learn from them and implement their strategies.
You can leverage eRank for Etsy to analyze successful competitors by;
- Using the Shop Compare tool to compare your shop’s performance
- Using Change Tracker to monitor product listings changes made by your competitors
- Using Competitor Keyword Tool to identify keywords your competitors are using
- Using Competitor Sales Tool to figure out which products are selling in your competitor’s shops
While you’re keeping an eye on your successful competitors, make sure you prioritize your shop’s performance and only use what they do as a guide.
Also, you need to identify strategies and techniques employed by top-ranking shops. Learn from their approach and implement it for your Etsy shop.
Step 5: Use eRank to Optimize Your Etsy Shop
When it comes to optimizing your Etsy shop, eRank offers much more than most SEO tools. With this tool, you can explore Listing Optimization and Shop Optimization.
Listing Optimization:
You can identify popular and trending keywords through listing optimization.
This involves writing compelling titles, tags, and descriptions. Then, incorporate the keywords effectively throughout your listings.
Some elements of listing optimization include;
- Product Title
- Product Description
- Product Images
- Product Videos
- Product Backlinks
With the eRank SEO tool, you can optimize individual listings and also analyze listing tags. If your listing gains more visibility, you will attract more customers.
Shop Optimization:
As for shop optimization, using the eRank tool will help you gain insights into various Etsy shops and how to improve certain areas of your Etsy shop.
Some of the key areas of your Etsy shop include;
- Shop Title
- Shop Description
- Shop Policies
- Shop About Page
Shop optimization analysis of which products are selling in other shops.
Also, it helps you identify the top keywords being used to gain traffic.
With this data, you can optimize your shop’s About section, policies, and branding. Then, you can make data-driven decisions to help improve the performance of your Etsy shop.
The best thing you can do for yourself as an Etsy seller is to leverage eRank’s tools to improve your shop performance.
Advanced Tips and Strategies for How to Use eRank for Etsy
Here are some advanced tips and strategies for eRank;
- Leveraging additional features offered by eRank:
It is highly essential to leverage additional features offered by eRank to get better results. What are these additional features?
They include Bulk Rank Checker, Listing Categories, Sales Map, Active Listings, Profit Calculator, ROI Calculator, Hashtag Generator, Color Thesaurus, Traffic Stats, Inventory Report, Missing Tags, and Monthly Trends, amongst others.
The list of additional features is endless.
- Utilizing eRank’s trending search feature:
You can explore trends and utilize eRank trending search features. This powerful feature will help you identify top-performing keywords and identify new trends.
The eRank tool is very essential if you intend to make sales on Etsy.
- Incorporating social media marketing for your Etsy shop:
If you want to boost your visibility and sales on your Etsy shop, you have to incorporate social media marketing strategies.
This will help take your Etsy business to the next level!
Final Thoughts About eRank for Etsy
From what I’ve observed, eRank is an invaluable tool designed to help Etsy sellers understand how to reach out to potential customers.
It offers amazing benefits such as improving Etsy shop visibility and conversion rate.
With this tool, it’s a lot easier to make Etsy shop decisions with the eRank SEO tool due to insights provided by various metrics on the eRank dashboard.
These metrics help in identifying the right keywords to improve Etsy listings, gain more visibility, and most importantly drive sales of Etsy products.
I highly recommend using eRank for your Etsy shop if you want improved rankings for your Etsy listings.
By implementing eRank tools and strategies, you can maximize your business potential on Etsy.
Let me know if you have any questions in the comments below – Thanks for reading!
Want to start your own Etsy shop today?
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