How To Create Listings That Increase Your Etsy Conversion Rate
Making effective, good listings on Etsy is essential for turning them into sales.
However, many new Etsy owners are still unsure of how to turn their products into actual sales.
In order to increase your Etsy conversion rate, you need to understand three important factors:
- Design and pictures
- Optimization of the description in a listing
- Put yourself in the buyer’s shoes
When you’ve applied these three factors, you will see your Etsy conversion rate go up.
I’ve tried to make this blog as thorough as possible, so let’s jump into how to create listings that increase your Etsy conversion rate.
3 Factors To Increase Your Etsy Conversion Rate
In almost every listing, there are essential things that you need to do to make it successful.
These fundamentals are the Title, the Image, and the Description. Make sure to put in effort in optimizing these parts.
One of the best ways to increase your Etsy conversion rate is to pop in related keywords and tags. First, think about what words or phrases Etsy shoppers might use to find stuff like yours. Then, put these words into Etsy’s search bar and see what comes up.
Make sure to check out the suggestions and related terms Etsy gives you to pump out those ideas.
Do a little bit of spying on your competitors, see what works for them, and implement some of those keywords into your listing.
Keep your keywords fresh and updated, and Etsy will notice that. Over time, your listings will start to pick up over time that you are a serious player in the SEO game!
Put effort into creating a good descriptive text and positive feedback from previous customers on the listing page.
Use relevant tags for your product! Accurate and descriptive tags are what make your product pop in searches when people are looking for stuff like yours.
Also, by using good tags, Etsy’s algorithm will make it easier for shoppers to lead them exactly to your store.
When you are selecting tags, use words and phrases that match and describe your products. Think about what leads might type into the search bar to find an item like yours.
Try to avoid generic or broad terms and instead, focus on really deep and specific details, colors, materials, or even unique features that your product has to make it stand out.
Take your time and research popular and trending tags within your niche or category. You can also do this by simply exploring similar products to yours using Etsy’s search bar to see what terms auto-populate as you type.
1. Design and pictures
Be extremely careful in the selection of pictures.
When your products appear in someone’s search results with relevant and descriptive images, potential buyers are more likely to click on your listing IF you have good-quality pictures.
First, try to put effort into those pictures and consider trying to make pictures from various angles that display your product in its best light.
Take your time with perfecting images, treat that time like a fun photoshoot with a friend! Your images need to be eye-catching, well-lighted, and also good quality.
This will allow shoppers to get just a little taste of what they can have, which will determine if they want to buy that product or not.
Try to imagine your items appearing in someone’s search results thanks to good pictures. This can increase the chances of leads clicking on your product and them wanting to know more about it.
We can bet that you hear this all the time, “A picture is worth a thousand words“
Still today, that is true! Make sure to give your images life, their story on how they are made, and treat them like it’s worth a thousand words.
In every image, potential customers should get just a bit of a feeling of what they could have if they choose to buy from you. Create excitement and happiness in your images.
Good listing images are one of the key factors when shoppers are deciding if they should buy your product or not.
Hence, good listing images will help increase your Etsy conversion rate.
Emotions sell too! So, make your pictures evoke emotions and highlight the unique features only your product has.
Your images should match your brand’s style and personality, and also consistency in your pictures can help to create a recognizable presence on Etsy.
Dedicate your time and attention to master on doing photos. Treat your shoppers with pictures in a way that they will still be hungry for your information on that product.
2. Optimization of the description in a listing
The most important information about your product should usually be first in the description and there are a few reasons for that: Shoppers want the details on your products as soon as possible, and Etsy search algorithms consider keywords.
Remember what we were saying about keywords? That’s right!
Good keywords in the description, title, and images will help you land shoppers.
Tell a story instead of just making bold descriptions.
Describe how your product came to life, what inspired the creation behind it, or how can it make an impact in the buyer’s life. As we said, emotions sell, so try to go deep into the emotions of that description.
Highlight the benefits and value your product brings to the customer. Explain how can it solve a problem, fulfill a need, or improve their life.
A lot of time shoppers tend to have a problem they didn’t even know until they saw your product, and when they do find out about their new problem they will be all over your product.
Focus on how to optimize listings step by step with the Etsy Rank tool – eRank. I created a whole blog post about how this marketing tool can really grow your Etsy sales.
In eRank, you can easily find general keywords for any product. For example, try to search for a coffee machine or necklace.
When you scroll down there should be a big list of relevant keywords. These are all relevant words to your product.
At the same time, your competitors are your best navigators.
Use language that will get in their head and activate their senses. Whether it is describing the softness of a fabric or the nice colors of your artwork, make your product come alive through your writing.
Bonus tip: Don’t make your descriptions hard to read. Separate them with headings.
By following this easy guide for your product descriptions we are happy to say that you will get some “Add to cart“ buttons by Etsy shoppers!
Start a profitable Etsy shop selling printables today!
3. put yourself in the buyer’s shoes
Now here comes the second problem where you will most likely be stuck for a long time: Why do people add my products to the cart but don’t buy them?
This is a super common problem that many Etsy shoppers run into.
I think almost every Etsy seller will come across at some point in their journey.
But that’s why, it’s so incredibly important to put yourself in the perspective of a buyer.
What will make them finally take out their credit card to commit to the final step?
Imagine yourself from a shopper’s perspective, why don’t I buy this product?
The answer to that is most likely these couple of reasons:
- The price of the product is above the shopper’s expectation, and they can most likely find similar products for a smaller price
- The actual functions of the product that you displayed are not impressive to me
- I just want to think about my purchase more thoroughly before committing
To fix this, we may try to search for our product using keywords to compare our product with its closes competitor’s products from multiple factors such as price, image, description, etc. Look at what your competitors are doing?
Effective Etsy sellers always pay attention to their conversion rate and implement strategies to get sellers to buy.
In order to increase your Etsy conversion rate, are you more listing photos that gain the buyer’s trust? Do you have credible reviews? Do you have a consistent brand?
Bonus tip: You can browse the Etsy Community where you can find discussion posts on various topics and join the groups that are helpful to you.
I high recommend looking up groups or even Facebook groups where sellers like each other’s product. This can help increase visitors to your store!
Final thoughts about how to increase your Etsy conversion rate
The optimization of the listings lies in every little detail, be optimizing keywords and descriptions, mastering the world of creating good images, or improving options in the Manager.
You should put effort into every part of the operating process and treat each step with care (like you would a child, haha).
Please note that you cannot modify or optimize your keywords or anything other multiple times in a short time, because Etsy’s SEO takes time to understand your modifications.
Give the listing some time after a small change to see whether it is performing positively in a week or ten-day period.
If you constantly make changes to your listings there is no use of SEO as it will not rank your description or title.
The good thing to keep in mind is to pay close attention to the changes in the policy of the platform and make sure that you are performing legally without any violations of the regulations of the platform.
In this way, you don’t have to think that anything bad is going to happen to your store.
Remember that the more you practice and the more you are trying to experiment, the better you will get. In every listing, try to go with something a little bit newer to just see what is working best with your products.
Which of these tips did you find most helpful? Comment below!
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