How To Turn Favorites into Sales on Etsy (5 Action Steps You Need To Take)
As a new seller on Etsy, you get excited when several buyers start favoriting items in your shop.
It’s such a great feeling because you start imagining the sales you’ll make from such products. Isn’t it? Well, that’s not always the case, sadly.
If there’s one thing that is quite frustrating when selling on Etsy, it’s having numerous favorites but no sales. It’s a challenging phase of selling on Etsy.
The concept of favorites on Etsy involves giving buyers an option to like and save items they favor when shopping on the platform. In other words, favorites show items that buyers fancy and are likely to purchase at a later date.
So, if you’re getting lots of favorites, you’re expecting to make the most sales.
Hence, it is highly significant to convert Etsy favorites into actual sales because:
- It will help you get ahead of your market competitors
- It will help you make the most profit from your sales
- It will give your Etsy shop a recognized presence in the marketplace
Do you want to learn how to turn favorites into sales on Etsy?
In this blog post, we will provide you with actionable steps to take in turning favorites in your Etsy shop into sales. This will help turn around your fortunes.
This post is all about teaching you how to turn favorites into sales on Etsy.
What are Favorites on Etsy?
Favorites on Etsy are designed for buyers to bookmark items they like and intend to come back to buy later. Also, buyers on Etsy can favorite certain items with the intention of comparing such items with other products in the same category.
This is done by clicking “Like” on an item to add them to the favorite list.
When you favorite an item, they are added to your favorites list for quick access.
It’s a feature that makes shopping for items on Etsy quite easy, as you don’t have to go back looking for an item you like through a search list.
Etsy favorites reflect potential customer interest in certain products as buyers will only favorite items they intend to purchase. When buyers shop, they favorite these items so they don’t lose them in the search and make them easy to find.
The psychological impact of favoriting items on customer behavior lies in how they are compelled to purchase such products. It’s similar to when you add products to your shopping cart, you want to buy them at some point in time.
An item will become more visible with more shoppers favoriting it on Etsy.
5 Steps To Turn Favorites into Sales on Etsy
There are several strategies you can use to turn favorites into sales on Etsy;
Step 1: OptimizE Product ListingS
One of the best and most effective ways to turn Etsy favorites into sales is by optimizing your product listing. What does this mean?
It means adding essential elements to your listings to ensure buyers know what you sell and show them why your products are the right ones to buy on Etsy.
Now, what are these essential elements?
- High-quality photos
- Detailed product descriptions
- Compelling product titles
- Trending product tags
With high-quality photos, you can show buyers what your products look like while detailed product descriptions will tell them what they will get when they buy them.
A detailed product description will increase your views and conversion rate by capturing shoppers’ attention and showing how the products will meet their demands. Also, it highlights important product features to keep in mind.
Want to learn how to use Etsy sales and discounts effectively? I teach you exactly how to do so in this post.
To craft compelling product titles and tags, you should:
- Conduct a comprehensive keywords research
- Use Etsy SEO tools like eRank to find the right title and tags
- Use Google search to find related terms to your products
- Study your market competitors to leverage their listing ideas
- Explore proven SEO tactics for better Etsy search ranking
The Etsy search algorithm considers listing quality when returning the most relevant matches to a search term.
For instance, if a buyer favorites an item, they found in a search list and purchases them later, the item’s listing quality goes up.
This is why it is essential to optimize your product listing in a bid to turn favorites into sales on Etsy. In addition, the importance of accurate pricing and transparent shipping information can not be overemphasized.
Make sure you put favorable prices on your items. Buyers won’t purchase your products if they are too expensive. Also, include transparent shipping information to ensure the checkout process is simple and fast.
Step 2: Show Etsy Shoppers Your Credibility
When running an Etsy shop, your credibility is something you want to protect at all costs. This is what will make your Etsy shop stand out amongst the pack.
So, the question is – how can you show Etsy shoppers your credibility?
It’s simple, you can show Etsy shoppers your credibility through positive reviews and ratings. This is what potential buyers look out for in your Etsy shop products page before making a decision to buy any of the products in your listing.
When they see positive reviews and high ratings, it will greatly influence their purchasing decision as they will believe your products are of good quality.
Want to learn how to get more reviews on Etsy, especially as a new Etsy seller? Check out this ultimate guide!
Step 3: Create a Sense of Urgency
Another strategy that can help you turn favorites into sales on Etsy is creating a sense of urgency for the products you intend to sell in your Etsy shop.
The concept of creating a sense of urgency involves making your potential customers understand there’s a limited time for them to buy your products.
This is a tricky strategy that Etsy sellers use to create scarcity. When buyers go on Etsy to shop, there are certain items with a red text that indicates “only few items are available and it’s in a number of people’s carts”.
Buyers are prompted to take a purchase action if they want such a product.
This is because buyers will have the feeling that if they don’t act on time, they may miss out on buying such a product.
How can you create a sense of urgency?
You can create a sense of urgency by;
- Adding limited-time discounts: This is when you put certain discounts for a given item for a given period of time. For instance, you can say, a $120 jacket will sell at $85 between the 1st of the month to the 5th of the month.
- Creating Special Bundles: This involves creating product bundles for increased order size. It’s a good way to clear old stock as you can bundle your bestsellers with other products on your listing.
- Including Coupon Codes: These are special discounts for repeat customers that encourage them to purchase favorited items on their list. It comes in the form of discounted offers where a certain percentage is taken off prices.
Overall, you must clearly communicate the limited nature of your discounted offers for transparency. Don’t hide the details so customers don’t come biting.
Step 4: Engage with Your Customers
If there’s one strategy most Etsy sellers miss out on when looking to convert Etsy favorites into sales, it’s the process of engaging with their customers.
This is not a time-wasting strategy as some will make you believe. Instead, it is an effective strategy that will help you build a strong long-term relationship with your customers.
So, ensure you communicate with them promptly and in a friendly manner.
Here are good ways to engage with your customers;
- Send emails to keep them up to date with new products and discounts
- Constantly check to see if they like their purchase and ask for reviews
- Interact with your customers on social media platforms like Instagram, TikTok, and Facebook
- Have a presence on forums where you can reach your customers
Aside from engaging your customers, you should provide excellent customer service. Let them know you are available to attend to their queries and concerns.
When you employ this strategy, you will get to convert engaged customers into loyal ones in no time. So, don’t hesitate to use this strategy that works.
Step 5: Write Good Descriptions of Your Products
You might be wondering why this strategy is being hammered on; that’s because it’s a key strategy in getting you to turn favorites into sales on Etsy.
When writing a product description, you should include;
- Name of the product
- Size of the product
- Model of the product
- Date of manufacture
- Basic product features
- User guide for the product
- Benefits of the product
The importance of good product descriptions can not be overemphasized as they will show potential buyers all they need to know about your product.
With this, you can easily turn Etsy favorites into sales in your shop.
Turning Potential into Profit
As with every business, to make more sales, you have to take certain actions.
Constantly checking your stats (I’ve been there, haha, trust me) will not keep the ball rolling. Instead, you have to look for ways to make sales and take the necessary steps to achieve that aim.
In this context, it’s you looking to turn favorites into sales on Etsy.
To achieve this, you should look to optimize product listing, show Etsy shoppers your credibility, create a sense of urgency for potential buyers to act, engage with your customers, and write good descriptions for your products.
With these strategies, you’ll understand the steps to take to turn favorites into sales. As you know, actively engaging with favorites will help drive more sales.
If you own an Etsy shop, these are 5 practical action steps you can take to start turning your favorites into sales.
Please don’t hesitate to comment below if you have any questions. I’d be happy to help.
Thanks for reading!
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This post was all about how to to turn favorites into sales on Etsy.
