5 Best Tips To Rank Higher On Etsy (Get Your Shop To The First Page)

As an Etsy seller, a major concern you’re faced with is how to get your listings to rank on the first page. This is a big dilemma that many Etsy sellers look to solve.

Etsy uses listing components such as titles, tags, and attributes to see if they are aligned with a customer’s search when matching queries. Hence, these vital components should be optimized for search to ensure your listing ranks highly.

When your listing ranks highly, your products are pushed to the first page, thereby helping you reach more customers. The more customers see your products on the first page, the higher the chances of you making more sales. 

You don’t have to be a top seller to get on the first page of Etsy. All you need do is to improve Etsy search engine optimization for your product listings.

To achieve this, it comes down to 5 major factors that will be discussed.

Are you wondering how to get on the first page of Etsy? Look no further than this guide as it will point out 5 major tips to get your Etsy listing to the first page.

This post is all about how to rank higher on Etsy.

Table of Contents

• Tip 1: Take Advantage of Etsy’s Tags
• Tip 2: Keyword Optimization
• Tip 3: High-Quality Listing Photos
• Tip 4: Excellent Customer Reviews
• Tip 5: Promotion and Marketing

Tips to Get Your Etsy Listing to the First Page

Here are effective tips to keep in mind if you intend to get your listing on the first page of Etsy. They are proven strategies that have worked for successful sellers.

Tip 1: Take Advantage of Etsy’s Tags

Etsy tags are essential search terms that the Etsy search engine considers alongside titles and attributes when displaying search results on Etsy.

These search terms are relevant keywords associated with a given product.

These search terms are what Etsy sellers use to come up with Etsy tag ideas for their product listings. However, there are certain guidelines to follow, such as;

Following these guidelines will make your Etsy tags unique and dynamic. Thereby, helping you get your products in the face of potential customers.

In addition; Etsy tags have two main functions:

1. They help buyers discover products that are similar

2. They help Etsy’s algorithm with the query-matching process

With the right tags, you can cover relevant keywords in your listings.

For example, a person looking to buy a winter jacket for women will be clear and specific with their search terms by typing “Stylish Winter Jacket”, “Women Winter Jacket” or “Custom Women Jacket” rather than just jacket in the search tab.

The image below shows related tags you can use for this listing such as;

Women cozy jacket, women padded coat, girls winter jacket, etc.

Note: It is important to use all 13 tags for your Etsy product listing

Here’s why;

When you take advantage of Etsy’s tags, you will put your Etsy listing in the right spot to be pushed to the first page where potential buyers can see them.

Tip 2: Keyword Optimization

It is essential to explore keyword optimization for your Etsy listings if you want to rank highly in search results. This involves researching and identifying relevant keywords that potential buyers are likely to use when searching for products.

Once you identify these keywords, incorporate them strategically into your listing title, description, tags, and attributes. Aim for a natural flow of keywords to avoid stuffing or overusing them.

Furthermore, you need to make your listing description engaging.

(This will describe your product, its benefits, and potential uses)

(Doing this will make your product description easy to read)

(This shows buyers all they need to know about your product)

Keyword optimization is highly important to get your listing on Etsy’s first page.

Tip 3: High-Quality Listing Photos

When buyers shop on Etsy, they are enticed by what they see and are likely to take a closer look at the product with a good photo. If they find them interesting, they are driven to make a move in purchasing such products.

The importance of adding high-quality photos to your product listings on Etsy cannot be overemphasized. It is your gateway to attracting valued customers.

Buyers are interested in checking out photos of a product they intend to buy before making a decision. This is why it is necessary for sellers to add high-quality photos to their product listings. So, how can you leverage this tip?

When adding photos to your product listings, you should;

(This will give buyers an idea of how it fits)

Etsy lets you add up to 10 photos per listing, so make them count.

The picture above (from different Etsy sellers) shows high-quality photos of women’s sandals in use and from different angles to encourage sales.

The essence of high-quality listing photos is to send a message to the buyer to be psychologically enticed. It doesn’t have to be super professional but just good.

This is because photos can psychologically influence a person to buy a product. With high-quality photos, your products will appeal to your target audience.  

Tip 4: Excellent Customer Reviews

It’s common knowledge that buyers read reviews before purchasing an item on Etsy. They do this to figure out if a product is of good quality and worth the price.

Etsy is an online marketplace where buyers don’t get to feel or touch an item before buying. This makes buyers turn to reading other customer’s feedback about a product. It tells them what to expect and if they can trust the brand.

Hence, it is important to get excellent customer reviews and ratings for your listings. But the question is – how can you get excellent customer reviews?

Aside from ensuring the products you sell on Etsy are of good quality, to get excellent customer reviews and high ratings, you have to do the following;

Note: You must avoid pushy notes as it’s against Etsy rules to offer compensation in exchange for good reviews and high ratings.

The screenshot below shows what Etsy reviews and ratings look like;

Tip 5: Promotion and Marketing

The final tip to keep in mind when looking to get your Etsy listing to the first page is the promotion and marketing of your Etsy listing. Share your listing on social media platforms like Facebook, Instagram, and Twitter.

Also, you can leverage online communities to drive traffic to your Etsy shop.

Aside from promoting your product listing on social media and online communities, you can participate in Etsy’s promotional events such as sales, discounts, and holiday campaigns.

Furthermore, consider investing in Etsy’s advertising options like promoted listings. This will increase the visibility of your product and in turn, get your listing to the first page. It is an effective strategy you have to implement as a seller.

Conclusion

For every seller who intends to get their Etsy listing to the first page; you are to take advantage of Etsy tags, explore keyword optimization, add high-quality listing photos, gain excellent customer reviews, and promote your listings.

Etsy tags play an important role in the search engine optimization of your listings.

So, you should use your tags well as Etsy only allows up to 13 tags of 20 characters for each listing. Also, to improve your product ranking and visibility on the first page, it is advisable to use long-tail keywords for your Etsy listings.

When it comes to keyword optimization, it’s the most important factor to keep in mind. This is to ensure your keywords match customer’s search terms.

Another aspect of getting your Etsy listing to the first page is adding high-quality photos to your listings. This is a smart move that will grab the attention of your potential customers and encourage them to buy your products on Etsy.

In addition to that, you should look to get excellent customer reviews and high ratings. It is what your listings need to rank highly on the first page.

Finally, make sure you promote and market your product listing on social media. When you consistently post about your listings, you will gain more views.

Getting these tips right will make you win the Etsy SEO game and have your listings highly ranked on the first page. So, make sure you implement them.

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This post was all about how to rank higher on Etsy.