23 Best Things To Sell On Etsy To Make Money
Starting your own small business can be an exciting adventure!
But it can also be an overwhelming one when you don’t know where to begin.
I understand the desire to make some extra income from home in your spare time without a huge commitment.
When I first started exploring selling things online, Etsy immediately stood out to me as a platform full of creative possibilities.
I’ve generated over $20,000 from my Etsy shops in the past 1.5 years. In this post, I want to share with you the best things you can create and sell on Etsy.
This list of 23 best things to sell on Etsy covers a variety of mediums. So you’re sure to find several options that match your skills and interests.
Let’s get started so you can quit dreaming about creating the business you want and turn those dreams into reality!
Best Things To Sell On Etsy
When deciding what to sell on Etsy, the key is to offer something that’s unique and distinguishes your store from the masses.
Make sure your photos and product descriptions are detailed and high-quality to attract buyers. Your listing photos can really impact your conversation rate on Etsy.
How much should my Etsy product be?
Consider the cost of your materials, labor, and Etsy fees when setting the price for your items.
Reflect on your target market and what they are willing to pay.
Competitive pricing and clear pricing are also important factors.
1. Product Label Templates
As more small businesses continue to grow, product label templates have become increasingly popular.
Your potential buyers and customers on Etsy would be small business owners.
They are constantly looking for product labels for their own physical products.
For example, a candle making business would look for aesthetic candle labels.
Best tip:
Offer a variety of product label templates, ranging from body products to fragrances.
2. Handmade Jewellery
Jewelry is a perennial favorite on Etsy, with handmade creations often attracting attention for their individuality and charm.
Whether it’s a dainty necklace, a statement ring, or a set of themed charms, there’s always a market for one-of-a-kind pieces.
To stand out in this competitive category, focus on unusual materials or design concepts.
Utilize high-quality photos to showcase the craftsmanship and consider creating custom pieces for a unique selling point.
3. Handmade Clothing
Handmade clothes allow for personal style expression and often provide better fit and quality.
Incorporate popular trends and durable, high-grade materials to create pieces that are fashionable and long-lasting.
Best tip:
If applicable, emphasize the eco-friendly aspects of your materials and production process, as this is a growing concern for shoppers.
4. Stickers
Stickers are a fun, low-cost item that sees high sales volume. There are endless themes and designs to explore, from decorative to functional, catering to a broad range of interests.
Consider offering custom designs or personalization options to increase the appeal to customers.
Best tip:
Stickers often bring repeat purchases. Encourage customers to share photos of their sticker applications for a chance to be featured on your social media or product listings.
5. Workbook Templates
If you are into creating aesthetic, structured workbooks, then definitely consider Canva workbook templates.
Many business owners try to save time creating their own by purchasing customizable ones.
Best tip:
Include all necessary text, graphics, and clear instructions.
Customers will be more inclined to purchase if they feel confident in the product.
6. Clip Art
Clip arts are super popular on Etsy because a ton of people like to add pictures and digital art to their documents and projects.
So if you have a knack for designing digital art, this is a niche you definitely should consider.
Something to note, though, is that the competition is pretty high and most sell their clip art under the $5 range.
However, if you gain enough credibility and sales over time, I’ve seen shops that price their listings up to $10!
Best tip:
The app, Procreate, is a very powerful, popular tool to create clipart and graphic designs.
So if you’ve got an iPad to use, why not look into creating clip art to sell on Etsy!
7. Digital Art
With the rise of remote work and online living, the demand for digital art has never been higher.
Prints for home décor, computer backgrounds, and social media visuals are just a few examples of what you can create and sell.
Best tip:
Consider offering different variations of your art, such as color schemes or custom text options, to widen your customer base.
8. Journals and Notebooks
In addition to planners, beautifully crafted journals and notebooks are steady sellers on Etsy.
Use embossing, unique covers, and quality paper to make your products stand out. Offering customizations and personalization can greatly enhance their appeal.
Best tip:
Rotate your inventory with seasonal designs to keep customers coming back for new collections.
9. Party Supplies
From DIY party décor to custom invitations, the party supplies category offers a wide range of opportunities for sellers.
Stay on top of current party themes and fads to ensure that your offerings remain relevant and in demand.
Best tip:
Consider offering party planning services alongside supplies to provide a one-stop party shop.
10. Printable Planners
In a world where organization is key, printable planners and organizer pages have seen a significant uptrend.
Personalize your designs to cater to specific lifestyles, careers, or hobbies to create highly functional and appealing planners.
Best tip:
Be in tune with the needs of your audience, and periodically survey them to understand how you can improve your designs.
11. Resume Templates
People are always looking for resume templates for work, college applications, etc.
With such a high demand for this niche, there’s no doubt you can get sales selling resume templates.
After doing a bit of market research, I’ve found that the most successful Etsy shops are the ones that make the template as user-friendly as possible.
That means making it editable on Word and Apple.
I’ve also found that many of these resume templates include:
- a 1-2 page resume version
- a cover letter template
- free fonts
- reference page templates
- multiple sizes.
I would pay attention to what your competitors are selling in these templates and try to include an extra design in the template, so that your audience will think, what an amazing deal!
Best tip:
The resume niche is pretty competitive, and most Etsy shops price their items within the range of $3-10.
12. Handcrafted Accessories
Complement your clothing line with a range of handcrafted accessories, such as scarves, hats, or belts.
Offer sets or coordinating items for a complete look, and don’t forget to include care instructions.
Best tip:
Feature your accessories in styled shoots with your clothing items to demonstrate their coordinated use.
13. Homemade Beauty Products
The beauty industry is vast.
Homemade options cater to the growing market of eco-conscious consumers who prefer natural and organic ingredients.
Make sure to follow local regulations and provide detailed product information to build trust with customers.
Best tip:
List all the components used, and their benefits, clearly on the product page.
Be prepared to answer any questions on sourcing and production practices.
14. Self-Care Packages
A step beyond individual beauty items are self-care packages, which offer a complete experience.
These are perfect for everyone, from busy moms to teachers.
Consider customizing packages for different occasions or recipients.
Best tip:
Share the narrative behind your package and how it can enhance the self-care routine of the buyer.
15. Social Media Mockups
Got a knack for social media marketing? Then why not create social media mockups!
This Etsy product sells really well on Etsy. Social media is booming in this day and age.
You can create templates for Facebook, Pinterest, Etsy, TikTok, or Instagram. Basically every social media platform you can think of!
Best tip:
Bundle your social media mockups to increase your prices!
16. Handmade Cards
This timeless category includes an array of greeting cards for various occasions.
Personalization and the incorporation of different crafting techniques, such as calligraphy or pop-ups, can add extra value and make your cards more giftable.
Best tip:
Invest in premium paper and inks to ensure your cards feel and look special. Add embellishments for a touch of luxury.
17. Sustainable Products
With an increasing focus on sustainability, offering eco-friendly alternatives can be a lucrative niche.
Use recycled or repurposed materials where possible and clearly market the environmental benefits of your products.
Best tip:
Create blog posts or videos on sustainable living and how your products fit into a more eco-friendly lifestyle.
18. Graphic T-shirts
Custom printing on t-shirts allows for an endless range of designs and messages.
Use high-quality blanks and prints to ensure customer satisfaction, and focus on niche interests for targeted marketing.
Best tip:
Offer a wide range of sizes and consider unisex designs to cater to a broader audience.
19. Printable Home Decor
Digital wall art decor is huge on Etsy’s platform. I honestly think selling wall art on Etsy is the most popular platform compared to many others.
When I started my shop, I was creating digital journals and workbooks, but the majority of my listings is wall art.
I love creating digital decor and it’s where I thrive the most! It’s definitely one of the best digital products on Etsy.
So make yours original and get creative! The best thing about creating wall art is that the price range is so big that you could go as high as up to $40 or as low as under $1.
Best tip:
The thing with wall art is you have to make sure yours is original and stands out from your other competitors.
Digital art is probably the most common area where people get copyrighted.
20. Educational Worksheets
Educational instructors and parents are always looking for the best educational worksheets for their kids.
After all, many value their kids’ education when they’re young!
This is a great digital product to sell on Etsy.
Best tip:
Use Canva or Microsoft Powerpoint to save you time. Design basic templates so you don’t have to constantly start from scratch.
21. Candles
Candles are not only practical but also intimately tied to atmospheres and moods.
Experiment with scents and containers to create unique offerings, and always provide clear and evocative descriptions.
Best tip:
Ensure proper safety precautions and instructions are provided with your items, especially with online sales.
22. Printed Mugs
Humorous quotes, inspirational messages, or artistic designs—they all sell on printed mugs.
Invest in a quality print that’s dishwasher and microwave safe for long-lasting appeal to buyers.
Best tip:
Offer different designs for various personality types or occasions. Encourage customers to create sets or collectibles.
23. Wedding Invitation Templates
Wedding invitations are digital customizable cards specially designed for weddings.
They are some of the insanely popular digital products to sell on Etsy if you’re looking to make a fortune.
The interesting part is you don’t have to invest much to get started.
Etsy shoppers spend thousands of dollars buying wedding-related products on Etsy.
Best tip:
Incorporate customer names, favorite quotes, or personal photos into your template designs. This encourages buyers to be more inclined to buy a personalized item.
What’s next?
If you’re ready to start your own Etsy shop, here are 40 free listings to get you started!
Congratulations – you’re one step closer to making money online!
If you’re ready to discover your winning niche, I’ve created a highly requested e-book.
This e-book will teach you how to identify high-demand, low competition niches and which profitable product ideas to create and sell right away.
Want to learn my step-by-step process to launch your Etsy shop? Check out my step-by-step guide on how to launch your shop in less than an hour!
Final thoughts
Each of these best things to sell on Etsy represents an opportunity to flex your creativity, meet customer needs, and turn a profit on Etsy.
Remember, success on Etsy requires a combination of quality products, strategic marketing, and exceptional customer service.
Analyze what’s working, stay adaptable, and always look for ways to improve.
Here’s to your thriving online business on Etsy – I’m cheering you on!
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